Senior Art Producer at Martin Agency
Julie Sanders gave a lecture today for hopeful photographers. She is the head Art Producer for the Martin Agency, so all of the photographers who hope to work for them go through her first. She then handpicks the photographers for each campaign. In this lecture, she explained what it is that art producers look for in photographers. She said that the best way to start moving your way up in the business is networking; networking is key. The second top thing to do is constantly rebuilding your portfolio. Agencies don't want to keep seeing the same work over and over, they're interested in change and the growing of a photographer.
She then gave us tips on how to get yourself noticed. First of all, she reccommended studying up on whoever is the person you're trying to get hired from, and to keep in touch. If they mention something personal about themselves, like a sick dog or something, to remember it for the next time you call and bring it up to them. She said it's very important to make yourself seem like you're genuinely interested in their lives as well. She also mentioned sending out monthly mailers to job hopefuls; and to make them noticeable. She showed us the huge stack of mailers she gets every month, and explained which one's really caught her eye and why. She then ran us through a basic job; from the estimates, to the preproduction, actual shoot, and post.
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